Jonathan Sun

Jon is the founder of UpsideDown VC: the substitute to friends & family rounds for early-stage startups. At Upside Down VC they are re-thinking venture capital by utilising flexible debt and equity to invest in non unicorns and unicorns alike. To date UpsideDown has made 7 investments in a number of different industries.

Previously, Jon was an Edtech founder utilising NLP to match secondary school students to their best fit universities. On the side, he's an ecosystem builder, having built out communities such as Gen Z VC London and UK Emerging Fund Managers.